Upbit Makes History: Becomes First Crypto Exchange to Sponsor Football Team

• Upbit, a Korean cryptocurrency exchange, has signed a sponsorship deal with Italian football team Napoli FC.
• Upbit’s logo will appear on the back of Napoli’s jerseys in both Serie A and Coppa Italia competitions, as well as on advertising boards around Stadio Diego Armando Maradona in Naples, Italy.
• The sponsorship comes at a time when many exchanges are halting their partnerships with sports teams.

Korean cryptocurrency exchange Upbit has recently signed a groundbreaking sponsorship deal with Italian football team Napoli FC. This partnership marks the first time a cryptocurrency exchange has sponsored a major football team, and will see Upbit’s logo appearing on the back of Napoli’s jerseys in both Serie A and Coppa Italia competitions.

Napoli FC took to Twitter to announce the news, and the deal was confirmed by Dunamu, the company that operates Upbit. Not only will Upbit’s logo appear on the back of Napoli’s jerseys, but it will also be featured on advertising boards around Stadio Diego Armando Maradona in Naples, Italy. Napoli is currently standing in 1st place in Serie A, and has remained undefeated at home throughout the 2022-23 season, winning the last five matches.

The Upbit-Napoli sponsorship comes at a time when many exchanges are halting their partnerships with sports teams. Tezos, for example, recently ended its partnership with Red Bull Racing. Upbit’s sponsorship of Napoli FC, then, is a bold move and showcases the exchange’s commitment to expanding its global brand visibility.

Upbit’s sponsorship of Napoli FC is seen as an opportunity for the cryptocurrency exchange to increase its presence in the sports world and reach a larger audience. This partnership marks a new era of cryptocurrency and sports, and could pave the way for more exchanges to sponsor major football teams in the future. It will be interesting to see what other exchanges follow Upbit’s lead and enter the sports sponsorship arena.